The Most Popular Sports in the UK to Watch

The United Kingdom is a nation deeply rooted in sporting culture. From historic football rivalries, that we use welcome offers for when betting, to the elegance of Wimbledon that we download the official app for, the UK boasts a diverse array of sports that captivate millions of fans every year. Here’s a look at the most popular sports in the UK that bring spectators together, both in stadiums and in front of screens.

1. Football: The Nation’s Obsession

Football is by far the most watched and beloved sport in the UK. With its rich history, intense rivalries, and globally recognised leagues like the Premier League, football dominates the nation’s sporting landscape.

The Premier League, home to iconic clubs such as Manchester United, Liverpool, Arsenal, and Chelsea, attracts millions of viewers each week. Matches are not only a local affair but a global spectacle, with fans tuning in from every corner of the world.

Events like the FA Cup and international tournaments, such as the FIFA World Cup and UEFA European Championship, further cement football’s place as the UK’s sporting king.

2. Rugby: A Game of Passion and Pride

Rugby holds a special place in the hearts of British sports enthusiasts, particularly in Wales, Scotland, and parts of England. The UK is home to two distinct forms of rugby: Rugby Union and Rugby League.

The Six Nations Championship is a major highlight of the Rugby Union calendar, with England, Scotland, and Wales competing alongside Ireland, France, and Italy. Meanwhile, Rugby League enjoys a strong following in northern England, with the Super League drawing dedicated fans.

Internationally, the Rugby World Cup is a spectacle that unites fans and showcases the UK’s rugby prowess.

3. Cricket: A Sport of Tradition

Cricket is a quintessential British sport steeped in tradition. Whether it’s a casual match in a village green or a high-stakes international Test, cricket is a favourite among spectators.

The England and Wales Cricket Board (ECB) oversees the sport, with the England cricket team drawing large crowds for Test matches, One Day Internationals (ODIs), and Twenty20 (T20) games. The Ashes, the historic series between England and Australia, is particularly cherished, igniting fierce rivalries and national pride.

The rise of shorter formats like T20 has brought a younger audience to the sport, with tournaments like The Hundred gaining traction.

4. Tennis: Wimbledon and Beyond

Tennis enjoys widespread popularity in the UK, thanks in large part to Wimbledon, the oldest and most prestigious tennis tournament in the world. Held annually in London, Wimbledon captures the nation’s attention every summer with its traditions, including strawberries and cream and matches played on grass courts.

British tennis stars like Andy Murray have further bolstered the sport’s appeal, inspiring a new generation of fans. Beyond Wimbledon, tournaments like the ATP Finals and international events such as the Davis Cup also draw significant viewership.

5. Horse Racing: The Sport of Kings

Horse racing is another iconic sport in the UK, known for its glamour and excitement. Events like the Grand National, Royal Ascot, and Cheltenham Festival attract millions of spectators, both in person and on television.

Betting is intrinsically linked to horse racing’s popularity, with fans eagerly following their favourite jockeys, trainers, and horses. The social and cultural aspects of these events make horse racing a cherished part of British sporting tradition.

6. Athletics: Celebrating Human Endeavour

Athletics enjoys a surge in popularity during major international events such as the Olympics and Commonwealth Games. The UK has a strong track and field history, with athletes like Mo Farah, Jessica Ennis-Hill, and Dina Asher-Smith becoming household names.

The London Marathon is another highlight, drawing thousands of participants and millions of viewers annually. This blend of competition and community spirit makes athletics a widely admired sport.

From the roar of football crowds to the elegance of Wimbledon, the UK’s love for sports is undeniable. These popular sports not only entertain but also unite people across regions, fostering a deep sense of national pride. Whether you’re cheering for your favourite team or marvelling at individual athletic feats, the UK’s sporting culture has something for everyone to enjoy.

Watching Sports: A Social Activity Like No Other

Sports have an unparalleled ability to bring people together. Whether it’s gathering in a stadium, huddling around a television at home, or chatting in online forums, watching sports has evolved into a universal social activity. Beyond the thrill of the game itself, the communal experience is what truly makes it special.

The Shared Experience

At its core, watching sports is about sharing moments—victories, defeats, and everything in between. Fans often form strong bonds as they cheer for their teams together, celebrate goals, or lament missed opportunities. These shared experiences create a sense of belonging, fostering relationships among friends, families, and even strangers.

For example, in the UK, pubs are a quintessential setting for watching sports. The lively atmosphere, filled with chants and collective gasps, enhances the emotional connection to the game. It’s not just about watching; it’s about feeling the energy of the crowd and being part of something larger than oneself.

Building Communities

Sports fandom often transcends geographical boundaries, creating communities that connect people worldwide. Supporters’ groups, fan clubs, and social media platforms allow enthusiasts to exchange opinions, analyse matches, and celebrate victories together.

Football is a prime example, with clubs like Manchester United, Liverpool, and Arsenal boasting millions of fans globally. Match days turn into cultural events where fans participate in traditions, wear their team’s colours, and immerse themselves in the spirit of the game.

Bridging Cultural Gaps

Watching sports also serves as a bridge between cultures. Major international events like the Olympics, FIFA World Cup, and Wimbledon attract diverse audiences, uniting people with different backgrounds under a shared passion.

For instance, during the FIFA World Cup, fans from different nations gather in fan zones, sharing food, music, and stories. Such moments demonstrate the power of sports to break barriers and create a universal language of camaraderie.

The Emotional Connection

The emotional highs and lows of watching sports make it deeply personal yet profoundly social. Whether it’s shouting at the referee’s decisions, celebrating a last-minute goal, or consoling a disappointed friend, the emotional rollercoaster is better experienced together.

These interactions strengthen relationships, as the collective support and banter create lasting memories. Sports watching becomes less about the game and more about the people you share it with.

Adapting to the Digital Age

The rise of technology has transformed the way people watch sports. Online streaming platforms and social media have made it easier than ever to connect with fellow fans. Virtual watch parties and real-time discussions on platforms like Twitter and Reddit replicate the communal feel of watching a game in person.

E-sports, too, has grown as a social spectacle, with millions tuning in to watch competitive gaming. This new frontier of sports further highlights how watching sports remains a social experience, regardless of the medium.

Watching sports is more than just a pastime; it’s a social ritual that brings people together across generations, cultures, and continents. From stadiums and living rooms to digital platforms, the act of watching sports is a celebration of community, shared passion, and human connection. In a world that often feels divided, sports remain a powerful reminder of what unites us.

Let’s Talk About the UEFA Euro 2024!

The UEFA European Championship, often simply referred to as the Euros, is one of the most prestigious football tournaments in the world. UEFA Euro 2024 promises to be an electrifying event, bringing together 24 of the best national teams in Europe. Held every four years, the tournament is a celebration of football excellence, and Euro 2024 is already generating significant excitement among fans and players alike. Heck we can’t wait for it – and honestly, we’ve already looked up all the tips we can find online, even the Swedish Speltips EM 2024 – because maybe our Scandinavian friends know better than us. Hey – as long as we are THE winners… 

If this is your first time reading about the UEFA 2024 – sit back and enjoy this comprehensive guide. And of course, let us know what you think! 

Host Country and Stadiums

Germany has been chosen as the host for Euro 2024, a decision that brings the tournament back to a nation with a rich footballing history. This will be the second time Germany has hosted the Euros, the first being in 1988 when West Germany welcomed Europe’s best. The tournament will run from 14 June to 14 July 2024, with matches spread across ten cities: Berlin, Munich, Dortmund, Stuttgart, Hamburg, Leipzig, Cologne, Düsseldorf, Frankfurt, and Gelsenkirchen . These cities boast some of Europe’s finest stadiums, ensuring a world-class experience for fans and players.

Key Teams and Players

Twenty-four teams will compete for the coveted trophy, including traditional powerhouses like France, Italy, Spain, and Germany. Each team brings its unique style and tactical approach, promising a diverse and exciting competition. Defending champions Italy will aim to retain their title, while the French team, led by stars like Kylian Mbappé, will seek to reclaim the glory they last tasted in 2000.

One of the most anticipated players to watch is Portugal’s Cristiano Ronaldo, who aims for his sixth Euro appearance, potentially setting new records along the way . England, with a blend of young talent like Jude Bellingham and seasoned veterans such as Harry Kane, will also be a team to watch. Additionally, emerging stars from various countries will look to make their mark on the international stage.

Innovations and Changes

Euro 2024 will see several innovations aimed at enhancing the fan experience and ensuring fair play. UEFA has focused on integrating more advanced technology, including improved VAR (Video Assistant Referee) systems to minimise officiating errors. Sustainability is also a key theme, with host cities committing to environmentally friendly practices and infrastructure upgrades to reduce the tournament’s carbon footprint.

Moreover, fan engagement will be heightened through various digital platforms, allowing fans worldwide to connect, interact, and stay updated with real-time content and immersive experiences.

Dark Horses and Storylines

Every major tournament has its dark horses, and Euro 2024 is no exception. Teams like Denmark, who had a remarkable run to the semi-finals in Euro 2020, and Croatia, known for their resilience and tactical prowess, could spring surprises. Poland, led by Robert Lewandowski, might also pose a significant threat if they find the right form.

Intriguing storylines abound, such as the potential for Gareth Southgate’s England to finally end their long wait for a major trophy. There’s also speculation about how teams like Belgium, with their golden generation, will fare as their star players age.

Controversies and Drama

No major tournament is complete without its share of controversies. Issues such as player injuries, contentious refereeing decisions, and off-field incidents are likely to stir debates. There have been discussions about the inclusion of teams based on the new Nations League path, which some argue could dilute the quality of competition.

As Euro 2024 approaches, the anticipation builds for what promises to be a memorable tournament. With its rich history, passionate fans, and high stakes, the Euros consistently deliver drama, excitement, and unforgettable moments. While it’s impossible to predict the exact outcomes, one thing is certain: Euro 2024 will be a showcase of footballing brilliance, uniting nations and fans in the celebration of the beautiful game. Whether it will be a favourite lifting the trophy or a dark horse defying the odds, the journey promises to be as thrilling as ever.

How did the culture of watching football in pubs come to be?

The pub and football experience is a quintessential part of British culture, as well as most nations’ culture. There’s something almost magical about cheering for the team while using the stake bonus code to bet, pint in hand, surrounded by fellow fans in a cosy, lively pub. But where did this tradition originate, and what makes it so special? Let’s delve into the rich history and enduring allure of watching football in pubs.

A Historical Kick-off

The Origins of Pub Culture

Pubs, short for “public houses”, have been a staple of British life since medieval times. Initially serving as communal gathering spots, they provided a place for locals to unwind, socialise, and discuss the day’s events. By the late 19th century, as football began to cement its place in British society, pubs naturally became a popular venue for fans to congregate.

Football’s Rise to Fame

Football, or soccer as known in some parts of the world, rapidly grew from a casual pastime to a national obsession. The Football League, established in 1888, helped formalise the sport, making it more accessible to a broader audience. As the sport’s popularity surged, so did the demand for places where fans could watch matches together. Pubs, with their communal atmosphere and existing social structure, were the perfect fit.

The Heart of the Action

The Thrill of the Crowd

One of the main reasons people flock to pubs to watch football is the sheer excitement of being part of a crowd. There’s an undeniable electricity in the air when dozens, or even hundreds, of fans gather to watch their team. The collective cheers, groans, and chants create an atmosphere that’s impossible to replicate at home.

The Sense of Community

Pubs offer more than just a place to watch the match; they provide a sense of community. Regulars often form close-knit groups, and even strangers can become friends through shared support for their team. This camaraderie is a key element of the pub experience, turning every game into a social event.

The Perfect Pint

Of course, no discussion of pubs would be complete without mentioning the beer. Whether it’s a crisp lager, a hoppy IPA, or a smooth stout, the perfect pint enhances the football viewing experience. Pubs pride themselves on their selection of beers, often featuring local brews that you might not find elsewhere.

Modern-Day Traditions

Technological Advancements

Today’s pubs are equipped with state-of-the-art televisions and sound systems, ensuring that fans can enjoy high-definition broadcasts and immersive audio. Some establishments even have multiple screens, allowing patrons to watch several matches simultaneously.

Themed Pubs and Special Events

Many pubs now cater specifically to football fans, with themed decor, memorabilia, and even special events like quiz nights or meet-and-greets with former players. These themed pubs add an extra layer of excitement and authenticity to the match-day experience.

Family-Friendly Atmospheres

While pubs were once seen as adult-only venues, many have evolved to become more family-friendly. It’s not uncommon to see children donning their favourite team’s colours, watching the match alongside their parents. This shift has made the tradition of watching football in pubs more inclusive, ensuring its longevity for future generations.

The Global Influence

Exporting the Experience

The British tradition of watching football in pubs has spread worldwide, with many international cities boasting British-style pubs where expatriates and locals alike can enjoy the experience. This global reach highlights the universal appeal of combining football, beer, and camaraderie.

Celebrating Diversity

In multicultural cities, pubs become melting pots of different cultures, where fans of various nationalities come together to celebrate the beautiful game. This diversity enriches the pub experience, offering unique perspectives and fostering mutual respect among fans.

Conclusion: More Than Just a Game

Watching football in pubs is more than just a pastime; it’s a cultural phenomenon that brings people together. It’s about the shared highs and lows, the collective roars of joy, and the comforting company of fellow fans. As we raise our pints and cheer for our teams, we partake in a tradition that has been centuries in the making and shows no signs of slowing down. Here’s to the beautiful game and the pubs that bring it to life!

Why We Can’t Get Enough of Craft Beer

In recent years, the craft beer scene has exploded and beer enthusiasts worldwide, needing a beverage while following sports, captivated their taste buds and imagination with this new form of beer. From small local breweries to established craft beer giants, the movement has transformed the way we think about and enjoy beer. But what exactly is it about craft beer that has sparked such fervent devotion?

Flavour Exploration

Craft beer offers a tantalising array of flavours and styles, each one a unique expression of the brewer’s creativity and expertise. Whether you crave the citrusy bite of an IPA, the rich malty depths of a stout, or the refreshing zing of a sour ale, there’s a craft beer out there to suit every palate. With its emphasis on quality ingredients and innovative brewing techniques, craft beer opens up a world of flavour possibilities, inviting drinkers to embark on a journey of taste exploration.

Community Connection

At its heart, the craft beer movement is about more than just what’s in the glass – it’s about community. Craft breweries often serve as gathering places where friends and neighbours can come together to share a pint, swap stories, and forge lasting connections. Many craft breweries also place a strong emphasis on supporting local suppliers and contributing to the economic and social fabric of their communities. This sense of camaraderie and shared purpose adds an extra layer of enjoyment to every sip.

Artisanal Craftsmanship

Craft beer is more than just a beverage – it’s a work of art. Craft brewers are passionate artisans, dedicated to their craft and committed to pushing the boundaries of what’s possible. Each batch of beer is lovingly handcrafted, with careful attention paid to every detail, from the selection of ingredients to the brewing process itself. This commitment to quality and craftsmanship shines through in the finished product, elevating the humble pint to a thing of beauty.

Creative Expression

Craft beer is a canvas for creative expression, allowing brewers to experiment with new ingredients, techniques, and flavour combinations. From barrel-aged wonders to experimental hop blends, craft breweries are constantly pushing the envelope and challenging conventional wisdom. This spirit of innovation and experimentation keeps the craft beer scene fresh and exciting, enticing drinkers to seek out the latest releases and discover new favourites.

Sustainability and Localism

In an increasingly globalised world, craft beer offers a refreshing alternative – one that’s rooted in sustainability and localism. Many craft breweries place a strong emphasis on sourcing ingredients locally, reducing their carbon footprint, and supporting small-scale farmers and producers. Additionally, craft breweries tend to be more environmentally conscious, with a focus on energy efficiency, waste reduction, and water conservation. By choosing craft beer, consumers can feel good knowing that they’re supporting businesses that care about the planet and their communities.

In a world dominated by mass-produced, homogenised products, craft beer stands out as a shining beacon of individuality, creativity, and community spirit. From its diverse array of flavours to its emphasis on quality and craftsmanship, craft beer has captured the hearts and minds of beer lovers everywhere. So whether you’re a seasoned aficionado or a curious newcomer, raise a glass to the craft beer revolution – here’s to good beer and good company!

Carlsberg and Liverpool — the Most Iconic Sponsorship Ever

Sponsorships are an integral part of professional sports, and it is hard to imagine a sports team playing without one or more sponsors. You can see sponsor’s logos everywhere these days — on rally and formula 1 cars, on tennis, basketball and football players’ shirts, and even on stadiums and in those commercials that interrupt the game of your favourite team. 

When it comes to sponsorships, both a sponsor and a team being sponsored have benefits from them. They provide a sports team with funds and goods, including uniforms and refreshments, among other things. They also provide a sponsor with a cost-effective and ultimately cheaper way to increase customer loyalty, raise brand awareness and increase sales. Sponsors range from clothing manufacturers, video game companies, drinks manufacturers and bookmarkers that offer promo codes like Meridianbet Promo Code to increase punters’ earnings.

One sponsorship that stands out among all the rest is certainly the sponsorship between Carlsberg, a Danmark based brewer, and Liverpool football club.

Sponsorship That Lasts for Ages

It all started in 1992 when Carlsberg began sponsoring Liverpool FC and replaced Candy as their shirt sponsor. For almost a decade, Liverpool players had proudly worn Carlsberg logo on their uniforms through all ups and downs, until 2010 when Standard Chartered took over and became Liverpool’s kit sponsor. This was not the end of the brewer and football team’s friendship though, as they continued their partnership with Carlsberg remaining their lower category sponsor.

Last year, Carlsberg and Liverpool solidified their friendship by extending the partnership for five more years — until the 2023/2024 season. This sponsorship became the Premier League’s longest-standing one, lasting for 31 years. 

Carlsberg’s chief commercial officer Jessica Spence characterized this relationship as iconic and added that they were extremely proud to be a part of that family for over a quarter of a century. She also added that Carlsberg was excited to see what the future holds for the club.

Billy Hogan, chief commercial officer and managing director of Liverpool FC, said that the extension was a real testament to how strong and historic the link between the club and the brewer had been, and added that they were looking forward to continuing to strengthen their relationship together.

Ever since this partnership began, Liverpool FC has delivered some outstanding results including winning four League Cups, one UEFA Cup, two FA Cups and one European Cup.

Carlsberg Is Going All Red for the Reds

The latest Carlsberg’s campaign concerning Liverpool FC resulted in the creation of a unique beer named ‘Carlsberg Red Barley’. This 4,8% ABV pilsner bears a striking red colour but, unlike other red ales that get their colour from red fruits they are flavoured with, this one gets its colour from the outer shell of a red barley variety. It is brewed as a single batch, so this one-of-a-kind beer comes in very limited quantities.

The bottle, label, cap and the brew are all red, commemorating former Liverpool manager Bill Shankly’s decision from 1964 that the team would play dressed in all red. What makes this beer even more special is the fact that red barley has a very low climate resistance, which makes this variety very hard to produce in the quantities that the company requires. The company stated that this beer is made for the fans, and will be distributed internationally. A special brew, for the truly special fans.

Why Beer and Football Go Together So Well

It’s normal to find a few pints or cans of beer lying around when there’s a game on. Whether you’re a man or a woman, young or old, watching the game intently or browsing Melbourne cup betting on your phone, chances are that you and your friends are having a cold one together. Why is that? What is it about lager and football matches that makes the two a great pairing?

The Effect of Alcohol

Alcohol is known to make a person feel more relaxed and comfortable. Jokes become funnier, good things are better, people become more talkative, and so on. This goes for watching sports as well. Every goal your team scores is that much more exciting. It also makes bad and boring games more tolerable. Why don’t we drink whiskey, then? Or wine?

Well, beer has a relatively low amount of alcohol, especially when compared to spirits. If you are going to enjoy a 90-minute match, you’d best pace yourself. Drinking a little is fine, but you don’t want to get drunk. It also goes well with the pub snacks.

Tradition

It is one of those things you associate with the past. Lads coming together for a pint and watching a bit of footy together is one of those images that we often see in our minds when we talk about tradition. There is also the concept of family tradition. Maybe you had a beer with your dad while you two were watching your favourite team play and want to extend that to your children as well.

It works the other way as well. You can bring back a lot of fond memories through your sense of smell and taste. Having a lager or a stout may remind you of a great time that may or may not be connected to football.

Commercialism

Beer companies rely a lot on tradition and the pairing of beer and football in order to sell more of their product. Think about how many beer adverts you’ve seen where there was just a glass of beer, foaming gloriously, while the UEFA’s Hymne is blasting in the background? Two of the UK teams even had their own brands of lager at one point.

Companies that produce beer want you to associate championships with the gold and the foam of a lager. They want you to feel like a champion while you are drinking it and they want to strengthen the link between beer and football that is already in your mind.

Everyman

Both beer and football are common things loved by most of us. Beer is an affordable alcoholic drink you can enjoy while trying to relax after a long day and football is the most popular sport in the world. It is only natural that the two come together. Given all the different hobbies a person could have, having a lager while watching the World Cup is one of the safer and more affordable ones.

Budweiser to Give Out Free Beer!

What kind of incentive does one need to bring the world to its knees? It may be the free beer. Budweiser pledged to give free beer to all fans of the legal team if the women made it to the top. You could say that the company has a personal stake in this, as they are the official partner of the English football team. This is a strong incentive, not unlike that of the Hamabet bonus offers, and its effectiveness in the future might be profitable. How did this come about?

Norway Win

After England wiped the floor (there is no better way to say it, at least not publicly) with Norway, the Lionesses were set out against the US team in the semi-finals. If England succeeded in defeating the US, there would be 100,000 complimentary bottles of one of the biggest brands of beer on the planet given out to the fans of the Lionesses. The beers were said to be distributed via printable tokens that would be up for redeeming after the game. This is an effort by the company to come closer to its fans and make them support their nation in the greatest football competition for women in the world.

How Has England Fared so far?

The last time Lionesses were in the World Cup, they made it into the semi-finals, where they were defeated by Japan. Their victory against Germany made them secure third place in the competition. The winner of that tournament was the national team of the United States, which could be the reason Budweiser was so keen on supporting the Lionesses.

Let us not forget that the men have not fared much better in the previous World Cup Championships. The last time they competed, they lost to Croatia in 2018, due to the extra time that the English didn’t utilize to the optimal degree.

Reasoning

Matt Leadbeater was quoted as saying that he wanted the whole nation to come together to cheer for the English national team, saying: “To everyone cheering on the Lionesses – this Bud’s for you, and it’s on us.” The amazing thing is that the Lionesses wouldn’t even have to win the Cup for their fans to receive the alcohol. The coupons would be available for download and printing from the official Budweiser site. This would make many an Englishman want to go above and beyond to declare their support for one of the best nations in the world when it comes to football. The United Kingdom was set to support the Lionesses until the end of time, though it might not just be for the free beer.

Which Clubs have the Best Youth Programs

Football clubs are often considered the peak of sports, according to football fans, at least. Some of them are very fond of their favorites, standing by their brand forever. That often leads to feuds between fans, often dubbed hooligans, but they are just one side of the coin.

The other side are the normal fans, which want to see their clubs succeed. Fans bet on their clubs’ matches, often when the odds are against them. The odds get better with promotions, or at least, they seem that way, like these Betway offers.

Another thing related to betting, well, barely, is the youth program. Often called youth academy programs, are ways of saving money and investing into your own brand. Schooling and training children who show promise, with hopes of them joining the club’s first team is a long-term goal of almost every club.

Not all clubs have good youth academy programs, however. Some take a couple bet bets, or rather, bad investments and end up losing money, or player potential.

Here are the clubs with the most successful academy programs.

Barcelona

People often think of Barcelona when they think of academy programs. Barcelona raised many a great player, like Messi, Xavi, Iniesta and more. They are famous for having eleven players on the field at the same time, all academy players, for a La Liga match. Their success ratio is much greater than their fail ratio, making them one of the best clubs a youngster could join.

Sporting Lisbon

While clubs like Manchester United and Bayern Munich are expected to be at the top of the list, they are overshadowed by the success stories of Sporting Lisbon. They produced many a great football player, 8 of which qualified for the Euro Cup of 2012, on the Portugal national team. They have produced over 100 professional football players, most notably Cristiano Ronaldo, Moutinho, and back Luis Figo back in the 90s.

AFC Ajax

This team from Amsterdam is in a solid third place. Their talent is definitely producing good players. In the 94-95 season, they won the UEFA Champions League without dropping a single match. Their talent is homegrown, yet it is often sold, players like Nigel de Jong, Rafael van der Vaart and Wesley Sneijder. They are still regarded as one of the best clubs in the world when it comes to training new football players.

Sao Paulo

They are one of the leading clubs with some of the best academy programs. Players like Cafu, Kaka, Hernanes, Oscar, Lucas Moura, Jean, and many others, came from their academy programs. They have also frequently won domestic championship titles.

The rest of the list would be populated, in no particular order, by Manchester United, Bayern Munich, Dinamo Zagreb, Real Madrid, Partizan Belgrade, Southampton, Schalke 04, ans Santos.

All of these clubs have had success in creating professional football players. Any aspiring football player would be lucky to join one of these academy programs, knowing that they would be taught and trained to perfection.

Manchester City’s Digital Flags

For the Premier League season of 2014, Man City announced the replacement of the flags at the Etihad Stadium with their digital counterparts. The decision was not received as well as the club hoped, however, as the LED screens were predicted to prevent fans from honoring tradition to the fullest. The story remains unchanged this year.

The Beginning of the Offence

The hanging of banners and flags on level two was a tradition of the Etihad Stadium that started in 2003. The middle section was a monument of sorts to the players that were, are, and will be. However, in 2014, Man City decided that the stadium needs refurbishing. Along with the increased capacity, the club modified the stadium to have the LED screens going all around the inside of the stadium. Knowing that the fans would not approve, the club tried to present this move as an asset that would boost the entire experience for the people inside the venue.

The issue of the flags and showing support traditionally remained. Manchester City’s idea of a solution to this dilemma was to use the LED screens to broadcast digital flags. The flags and banners on level three were left alone, which was a good call since the fans would absolutely not forgive the removal of the ‘Manchester thanks you Sheikh Mansour‘ banner. During the modification of the roof, the fans affected by the rain were given ponchos.

1894 Group

In an effort to show support for Man City, the 1894 Group started an initiative with the club that involved spreading the colors, the songs, and the flags (the last of which was always returned to the fan group). The group became active on social media in 2013, and the initiative took place in 2016, possibly to remedy some of the dissatisfaction the fans felt over the announcement involving LED screens.

Those that want to show up at the games brandishing the colours of Man City are welcome to get in touch with the group, as they are active and eager to accept new fans under their wing. Apart from being active on social media, they also have their own website and app.

Where Are We Now?

It would appear that the digital flags were put into actual operation this year for the first time. As far as the fans’ acceptance is concerned Twitter has been abuzz with people showing nothing short of outrage at the digital banners and the plastic confetti that was distributed to the fans. Swear words, shock, and pure disbelief decorated social media posts at this blunder. It remains to be seen what Manchester City is willing to do for its fans in order to remedy the situation.